Reshaping the Image of Urban Gentleman | Interpreting How New Men's Wear Cleverly Balance Classic and Popular Elements

In this era of individual expression, this newly launched menswear series precisely takes the subtle relationship between classics and trends. The designer draws inspiration from the British aristocratic style, incorporates simple and neat modern contour lines, and retains the essence of self-cultivation and tailoring while stitching retro embroidery patterns at the cuff, so that every wearer can feel the charm of historical precipitation and radiate the edge of the times.

through the proportional allocation of hardness and softness and the color selection of calm and vitality, these clothes quietly tell the story of mature men-not only the calm and wisdom of strategizing, but also the passionate pursuit of life interest.

Texture determines grade | All-weather comfortable dressing experience with the blessing of high quality fabrics

if the appearance determines the degree of first-look, then the inner texture is the key to truly retain this goodwill. The whole set of clothing uses pure cotton and linen blended material as the base, and adds micro-elastic fiber components to strengthen the treatment, which not only ensures the extreme soft touch when the skin is in contact, but also enhances the tensile resilience and anti-wrinkle performance.

even in the hot and humid environment can still maintain a dry and breathable state; when the cold snap strikes, it will play a good warm effect but there is no sense of heavy constraints. The seasons always accompany around like a shadow, giving the body just the right amount of support.

there is no limit to wearing more than one coat | a versatile weapon to easily control office, social and rest scenes

busy running around in all kinds of occasions, who doesn't want to have a universal shirt? This shirt can create a free and easy handsome atmosphere, with a suit jacket immediately incarnate rigorous professional elite appearance; unbutton two buttons and then match jeans to instantly switch to lazy and comfortable mode.

Thanks to the unified and coordinated design system, the entire series of internal products have strong compatibility. Only a few basic configurations can deduce dozens of different image changes through free combination, so that you can deal with any unexpected invitation anytime and anywhere without being caught off guard.

the fit of the version is more typical | ergonomic design philosophy specially improved for Asian body shape

In order to better serve the needs of local consumers, the R & D team has developed a special solution after in-depth research on the body shape data of thousands of Chinese men. Different from blindly copying the European and American wide shoulder thick back frame, it focuses on highlighting the trend of waist closing line and the setting of reserved value of arm movement range.

the feedback of multiple real-life models participating in the evaluation stage shows that even different groups of people with significant differences in height and weight can find a tacit cooperation like a confidant. After putting it on, it immediately shows a tall and upright posture instead of being oppressed by the clothes, as if there is an invisible mysterious energy injected into the body to make people feel refreshed.

Word-of-mouth detonates topic heat | Why do more and more elite men choose it?

In just a few months on the market, this series of products has received massive five-star praise on many mainstream e-commerce platforms. "Since I started this outfit, my colleagues have said that I look more like a leader" and "my friends always praise my high-level dress and color matching". Such sincere recommend have become a powerful driving force for sales growth.

an old customer who has been troubled for a long time by not being able to find a suitable figure ratio said excitedly: "I have tried too many brands, either with tight shoulders or empty waist and abdomen. I didn't really realize the feeling of" tailor-made "until I met this one." It is such a sincere and moving story that constitutes a solid mass foundation to support the brand image.